What do smartphones and home appliances created by Bermuda have in common?

Compared to Bermuda

　Bermuda Co., Ltd. (hereinafter referred to as Bermuda), which specializes in original home appliances, released its first smartphone product, the BALMUDA Phone. It has received a lot of attention since it was published, and it is the prop of Bermuda's new realm. [photo] Bermuda Mobile phones and Home Appliances list BALMUDA Phone specifications mainly include 4.9in display screen, 49MP external camera, 8MP internal camera, weight about 138g, support for 5G communications, support for FeliCa wireless charging and so on. The basic operating system is Android 11me SoC, which adopts Snapdragon 765. The colors are white and black, and the price is 104800 yen. However, the most characteristic point is not shown in the specification. BALMUDA Phone says it's the only smartphone that doesn't include a straight line anywhere. In fact, the design of the fuselage is bent everywhere, until soft bends are drawn on the back, the outline, and the boundaries of the display. The software is also dedicated to dedicated applications, focusing on design and use comfort. Bermuda published BALMUDA Phone with great fanfare, and the reaction of SNS when it was published was quite subtle. Because the price of about 100000 yen is not enough on the specification, and the display is quite small. In this way, iPhone and other Android will feel better in many ways. However, there is a reason for this. "smartphones in the world have become too unified," said President Terao Hyun of Bermuda. BALMUDA Phone deliberately uses small displays rather than the trend of modern smartphones. The obsession with the design of using curves is also aimed at the counters of uniform modern mobile phones. In addition, the Japanese version of Engadget said that president Terawei, who was asked about the small route iPhone13mini, said: "(though it is depressed) this is the story of the whole iPhone." Because it made a lot of money. Although there is no detailed assurance, but if you only use the iPhone13mini number, I am afraid it will sell to the highest level of other mobile phone manufacturers, or better. " The IPhone13mini has a 5.4in display screen and weighs about 140g. The BALMUDA Phone is a tighter lap. In this way, BALMUDA Phone looks like someone who is uniform for modern smartphones and tired of specification competition. Moreover, this route has a lot to do with electrical appliances before Bermuda. For example, the fan "GreenFan", which can be said to be synonymous with Bermuda, became a pioneer of quiet fans with DC motors. Before that, electric fans, which existed as a matter of course, were redesigned as products to improve the quality of life. Other "BALMUDA The Toaster" specializing in baking delicious bread, as well as interior decoration-like "BALMUDA The Pot", have reinvented the electrical products around them. The goal of re-invention is the mobile phone this time. The author is looking at whether this is BALMUDA Phone. In other words, like fans and toasters, smartphones are becoming household appliances around them. There are a variety of needs in the big market, some people will look for specifications for smartphones, while others will give priority to design, uniqueness, portability, and so on. In this way, a small body and a comfortable curved body is an advantage. Moreover, all the smartphones on sale now have sufficient specifications in terms of performance, except for cheap models. BALMUDA Phone, as the Snapdragon765 adopted by SoC, has been widely used by Google's "Pixel5", OPPO's "Find X2 Neo", Xiaomi's "Mi10Lite5G" and other 2020 models of Android phones. These smartphones are still fully used specifications in 2021, so the processing performance of the BALMUDA Phone is not so poor. In that case, the last thing you care about is the budget. With 100000 yuan, the latest iPhone13 series and Android phones will be available. Whether the price difference relative to performance can be found in the aspects of design and use comfort will be the watershed of demand. In retrospect, this feeling is infinitely close to that of home appliances in Bermuda. "does the fan cost 30,000 yen?" In other words, it can be said that there is a certain demand.... huh? The BALMUDA Phone will go on sale on November 26th, 2021. Softbank Corp. sells it exclusively. The free version of the SIM card is sold at 104,800 yen and the operator model is 143,280 yen. People who feel inadequate about modern smartphones might as well go to nearby Softbank Corp. to have a look. (Source) https://tech.balmuda.com/jp/phone/https://dempa-digital.com/article/253096 https://japanese.engadget.com/balmuda-phone-compare-iphone-se-072037355.htmlhttps://japanese.engadget.com/balmuda-043850532.htmlhttps://www.softbank.jp/corp/news/press/sbkk/2021/20211116_01/

Yamada Yusu type