Toma Ikuta to become Famima's new image character!

FamilyMart's new TV commercial "Famima Spring Rice Ball Festival" featuring actors Toma Ikuta, Kotaro Yoshida, and actress Rikako Yagi will be broadcast nationwide from March 1st.

From March 1st, new rice balls will appear one after another, starting with the new product “Teriyaki Egg” in the “SPAM (R) Musubi” series, which has sold over 14 million meals at about 16,600 FamilyMart stores nationwide. The “Famima Spring Rice Ball Festival” will be held.

Ikuta, who has been appointed as a new image character, will appear for the first time in the new CM "Famima Spring Rice Ball Festival". Ikuta, who eats SPAM (R) Musubi's new work "Teriyaki Egg", and Yagi and Yoshida, who eats Gochimusubi's new works "Roasted Tarako" and "Iberico Pork". Appeal for the opening of "Famima Spring Rice Ball Festival" where will appear one after another.

Ikuta is a big rice lover even in his private life. When he bites into the teriyaki egg with his mouth wide open, a natural smile spills out. Also, during the shooting of the last cut introducing the campaign, Ikuta made a series of unique poses pointing at "SPAM (R) Musubi" in response to the director's request for variations. While taking the rhythm, he changed his facial expressions and actions with excitement and excited the scene.

In line with Ikuta's line, "I like rice balls," Yoshida and Yagi on both sides pose for the camera. Here, the appearance and position of the rice balls, including the handle, and the balance when the three of them fit in one screen, pursued a cooler pose while discussing with the director and the cast. Ikuta and the others go to the monitor for each take and check the face and body orientation, timing to decide the pose, etc. with a serious expression. In the OK scene where the three people's movements were perfectly aligned, the director praised, "The current one was decided so beautifully!"