The used smartphone market is booming.According to MM Research Institute (Minato -ku, Tokyo), which investigates information and communication -related markets, the sales volume in FY2013 was 13 from the previous year..Recorded a record high of 1.85 million units to 5 %.This is 10 in the 3rd year.It is expected to be 3 % exceeding 2.4 million units, the first 2 million units.The market is expected to expand in the future, and sales companies are embarking on distribution functions and purchases.
携帯市場のロジスティクスセンターで買い取った中古スマホを検品している様子=岐阜県羽島市The mobile market (Chiyoda -ku, Tokyo), which operates the used smartphone mail order site "Everyone's Smartphone", has revealed that the sales volume in November 3 years was a record high.Approximately 1 in March and September of the same year, which is the demand period.It is said that it has been 5 times, about three times compared to December 2 years.
The company says, "We are expected to increase sales volume in the future, and are considering increasing facilities that will be responsible for purchasing and shipping used goods."
Even in Geo Holdings, which operates a real store that handles rental videos and used smartphones, smartphones, including used tablet devices, are growing.The sales amount in August 3rd is about 1 in August of the first year before the new Coronovirus..It reached 5 times.
In order to respond to the increase in sales, the company has reduced the price tag at the store to half the size of the conventional half, so that more products can be developed, and the development of sales staff has been strengthened, and used smartphones used for more than 400 stores nationwide.It is assigned to exclusive sales staff (Geo Holdings Public Relations Division).
Purchase strengthening continues.In Geo, the purchase of smartphones and tablets in October 3rd has increased by 25 % year -on -year.During the year -end and New Year holidays, we will develop a campaign to increase the purchase price of used goods by 10 % higher than the assessed value, aiming to further expand the purchase.
The price behind the market is cheap.For example, the average middle -aged -out price of Apple's smartphone "iPhone 8" on "Everyone's smartphone" is 20,000 yen as of December 3rd, 3rd, less than half of the new one.The company, including the company, has increased the number of sales companies that are shipped after checking, cleaning, and repairing, so that high quality used goods have increased.
In Geo, set sales of second -hand smartphones and cheap communication services that focus on this cheapness are popular, and "sales in the second year have increased to twice the previous year" (same).
In October 3rd, the Ministry of Internal Affairs and Communications has banned the "SIM lock" in which mobile phone terminals can only be communicated on their own line.Along with this, the environment where used terminals can be used without being tied to telephone companies will further expand.Such a tailwind also supports the expansion of the used smartphone market.
MM Research Institute predicts that the sales volume will continue to grow around 7 % per year since the 4th year, and that it will reach 2.68 million units in 1973.The domestic new smartphone market is about 32 to 35 million units a year, and the used market is still as small as 5-7 %, but the increase in stores and mail -order services to be sold will be in the future.It seems to support the enlargement.(Hiromi Aoyama)
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