IoT products and accessories (Dr. Yamane) that I would like you to sell at the Xiao Mi Store, which is scheduled to land in Japan.

Xiaomi will release "Redmi Note 11" in Japan on March 10, but Stephen Wang, general manager in charge of East Asia of the company, said in an interview with the media about the model sale, "4000 all over Japan 4000" in 2022 He talked about the outlook for "expansion of the above sales channels" and "expansion of Xiaomi stores overseas in Japan".

We may start with small-scale development such as store-in-store, but it is not time to open a specialty store only for Xiaomi, who has a certain presence with SIM-free low-priced smartphones. Is it?

The author, who lives in Hong Kong, stops by the Xiao Mi Store in Hong Kong when he has free time. Also, when I was free to go to Shenzhen, China, I often visited the flagship store in Nanshan. The reason is that it is a fun place where there may be something new. The Xiao Mi Store is located in downtown Hong Kong, and its clean appearance may look like an Apple Store at first glance. However, there are major differences from the Apple Store. There are cheap products such as accessories that you can buy from around 100 yen.

In other words, Xiaomi's store is more like going to a 100-yen shop than "going to see a smartphone." When I visit for the first time in a month, there are something new, such as "Towels are on sale" and "The types of batteries have increased", so I never get tired of visiting. In addition to cheap miscellaneous goods, home appliances and smartphones with excellent cost performance are also on sale. Their quality is not bad either.

It is good to touch the latest smartphones at Xiaomi stores, but there are also many peripherals that can be used with other companies' smartphones, such as headphones and mobile batteries. Batteries, ballpoint pens, bags, etc. can also be used as souvenirs (and cheap).

In order to develop a Xiaomi store in Japan, it is necessary to have not only Xiaomi smartphones and tablets, but also home appliances that can be connected to them. This is because it can be expected to have the effect of letting users experience the Xiaomi ecosystem, buying Xiaomi products, and becoming fans.

Until now, we haven't opened a Xiao Mi store in Japan because we haven't introduced enough products to build an ecosystem. However, in 2022, the day has finally come to develop the Xiaomi ecosystem in Japan, depending on the products that Xiaomi is currently selling and the products that will be launched in the future.

However, not only IoT products but also a lot of general miscellaneous goods are sold at overseas Xiao Mi stores. It's a shop that you can fully enjoy without using Xiaomi's smartphone.

Among them, many bags are excellent products, and the price is low. The casual daypack that I have bought many times for myself and my friends is made of a thin and light material, and the price is about 600 yen (not 6000 yen). There are a lot of colors and aftercare will not be a hassle, so I would like this bag to be sold as soon as it is opened in Japan.

A convenient precision screwdriver set. I often buy this as a souvenir when I go to Japan. It comes in a luxurious metal sleeve, and there is also an electric type that can be charged with USB Type-C. The price is around 2000-4000 yen, which is also reasonable.

Xiaomi also sells soap dispensers. The main body (1 cartridge) is a little over 2000 yen, and 3 soap cartridges are about 1000 yen. It seems that you can buy it by mail order from overseas, but the shipping cost will be higher because the liquid soap is heavy. So I personally want this to be sold in Japan as well.

What about Xiaomi's ballpoint pen when you want to buy something because you came to the store, but you can't find what you want to buy, but you want to buy something and go home? At 0.5 mm, black is a set of 10 and color is a set of 5 (5). The selling price in China is only 180 yen. I always buy this every time I go to the Xiao Mi store in Shenzhen (“Komai no Ie” in China).

You might think, "Even if you buy such a cheap pen, you don't know which manufacturer it is from?", But the "MI" logo is firmly on the clip part of the cap. If you are a smartphone enthusiast, you may want to use this as a ballpoint pen that you use every day.

By the way, I've only introduced miscellaneous goods, but Xiaomi's TV is an IoT product that I definitely want you to introduce to Japan. Some people may find it strange that Xiaomi puts out TV, but nowadays, TV refers to smart TVs overseas.

Here, Xiaomi thinks that TV should be released in Japan because the tunerless TV sold by Don Quijote is selling.

More and more people, especially the younger generation, are no longer watching terrestrial TV but online streaming services. Xiaomi's smart TV does not have a Japanese tuner, so it would be popular if it was sold as an Internet TV (which should be called a smart TV).

Xiaomi's smart TV sold outside of China is an Android TV, so you can watch many streaming services as an app as it is. TV is a market where price and brand competition are fierce, but if you sell it as a "large display" in the Xiao Mi ecosystem, you may get some recognition.

By the way, the 50-inch smart TV in this photo costs NT $ 14199 in Taiwan, about 58,000 yen. In Japan, it is close to the products of minor manufacturers, and it seems that it is competitive enough if you look only at the price.

There are a lot of other things I would like you to sell if you can open a Xiao Mi store in Japan, but there is no end to introducing all of them. Assuming that you can see what Xiaomi sells by looking at the full product list of Xiaomi China (Chinese, you can understand somehow), it may be interesting to list the products you want to introduce in Japan by yourself. Hmm. I also want you to create an opportunity to convey your hope to Xiaomi's Japanese subsidiary.

Xiaomi All Product List: https://www.mi.com/category/list