The 10th generation "Fire HD 10" has appeared ─ Amazon's low-priced 10.1-inch tablet, starting at 16,000 yen

On April 27, Amazon announced the new "Fire HD 10", "Fire HD 10 Plus" and "Fire HD 10 Kids Model". The 11th generation Fire OS tablet with a 10.1-inch display. It will be released on May 26th, and reservations will be accepted from today. The selling price at Amazon.co.jp starts from 15,980 yen. Sales will start at some mass retailers from the end of May.

Fire HD 10 comes in three colors

Overall improvements to specs

Fire HD 10

　Increased the memory of the standard model Fire HD 10 (released in 2019) from 2GB to 3GB. The brightness of the liquid crystal display (resolution 1920 x 1200 dots) has improved by 10% (brightness 400nit/contrast ratio 1300:1). The CPU will continue to be an 8-core processor driven by 2.0GHz.

　The housing is 0.6mm (7%) thinner and 39g (8%) lighter. A microSD memory card of up to 1TB can be used, and it also supports "2-screen split display" that only new models support. You can post to SNS while watching Amazon Prime Video or take notes with OneNote while reading a book on Kindle. Prepare an optional dedicated Bluetooth keyboard case (made by Finte).

An optional Bluetooth keyboard case. The keyboard is detachable and has a built-in battery.

Japanese layout

Equipped with 5-megapixel and 2-megapixel (720p video recording) cameras. The number of pixels of the rear camera is improved. The front camera has been changed to a design in which the camera is in the center when used sideways, in consideration of the increased demand for web conferences such as Zoom, Skype, and Teams, which is scheduled to be supported. Microsoft 365 Personal is also available. It incorporates a "device dashboard" function that makes it easy to link with smart home devices. Available in 3 colors: black, denim, and olive.

genuine cover

Device Dashboard

　The "Essential Set", which includes the Fire HD 10 plus a dedicated Bluetooth keyboard case and Microsoft 365 Personal (1 year's worth), starts at 24,980 yen, which is about 9,000 yen cheaper than the single product. In addition, if you purchase by May 25th and complete account registration by June 30th, you will receive a coupon that will give you two months of free Kindle Unlimited usage.

Plus has more memory and wireless charging

Fire HD 10 Plus

　The higher model Plus has a larger memory of 4GB. A dedicated wireless stand (manufactured by Anker) is also available for the first time as a 10-inch type, and Show mode automatically starts when placed on the stand. Alexa's calling function / hands-free mode can be used while charging, making it possible to use it similar to a smart display. This area is a function enhancement common to Fire HD 8 Plus announced in May last year. The color is one color of slate, and the surface is soft and has a high-quality feel. Other specifications are the same as the standard model.

10th generation

Wireless charging stand that charges just by placing it

If you place the Fire HD 10 Plus here, it will automatically switch to Show mode, and you can use it like a smart display that supports Alexa.

　The wireless charging stand set starts at 22,980 yen. In addition, the Fire HD 10 Plus Essential Set + Wireless Charging Stand Set starts at 31,980, which is more than 10,000 yen cheaper than purchasing separately.

Kids model with full audio content

Aquamarine

Lavender

Sky Blue

The stand part can also be used as a handle.

　The kids model is a model for children aged 6 to 12 years old. While based on the Fire HD 10, it comes with a kids cover with a pop atmosphere. It has a stand with an angle adjustment function that can be used as a handle when carrying. In addition, we will also prepare a UI dedicated to kids models. "Amazon Kids+" (980 yen per month, 480 yen for prime members), a subscription service for children with safety and security functions for children such as "Parent Dashboard" and a collection of thousands of content for children, is free for one year. is made available in

You can also use it by laying it slightly diagonally.

　In addition to e-books, videos, and educational content, the development of music/audio has also started. Started offering “USEN Kids” for kids models. Storage is only 32GB model.

Kids model home screen

Main specifications of each Fire HD 10 model: Display: 10.1 inches (1920 x 1200 dots) CPU: 8 cores (2.0 GHz) Memory: 3 GB (4 GB for Plus) Storage: 32 GB or 64 GB (Kids model only 32 GB) ) Camera: 5 million pixels on the back, 2 million pixels on the front Size: Width 247 x Depth 9.2 x Height 166g (Kids cover: 269 x 27 x 209mm) Audio playback: Dolby Atmos dual stereo playback / 3.5mm headphone jack installed Weight: 465g (468g for Plus, 716g with kids cover attached) Battery life: Up to 12 hours (USB Type-C charging)

Price: Fire HD 10: 15,980 yen (32GB) / 19,980 yen (64GB) Fire HD 10 Plus: 18,980 yen (32GB) / 22,980 yen (64GB) Fire HD 10 Kids Model: 19,980 yen Wireless charging stand: 5,980 yen Cover with Bluetooth keyboard: 5,980 yen Genuine cover (denim, olive, black): 4,780 yen each Kid's cover (sky blue, lavender, aquamarine): 3,980 yen each

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