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A 440-inch ultra-LED vision welcomes you. Japan's largest Disney store in Shinjuku

A 440-inch ultra-LED vision welcomes you. Japan's largest Disney store in Shinjuku

(C)Disney

Walt Disney Japan will grand-open Japan's largest Disney store new flagship store "Disney Flagship Tokyo" on December 5th on Shinjuku Odori. For a certain period of time after the opening, people who have pre-booked on the app will be given priority to enter the store.

The store address is T&T III Building, 3-17-5 Shinjuku, Shinjuku-ku, Tokyo, a 3-minute walk from JR Shinjuku Station. It consists of three floors, one basement and two above ground, with a total area of ​​approximately 1,710m2. The store was designed with the concept of "beyond the imagination" with the aim of allowing all guests to immerse themselves in the world of Disney and enjoy the ultimate Disney shopping experience. Opening time is scheduled for 11:00 on the first day.

Magical Digital Portal (C) Disney (C) Disney/Pixar (C) & TM Lucasfilm Ltd. (C) 2021 MARVEL

At the entrance of the store, Disney, Pixar, Star Wars, and Marvel images are displayed over 440 inches. LED vision "welcome vision" welcomes guests. Gate-type digital signage “Magical Digital Portal” will be installed at the entrances and exits of the store. This is 'a mysterious portal that makes you feel like you've been enchanted when you pass under the gate where images of various characters and stories flow'.

440-inch super LED vision welcomes you Japan's largest Disney store in Shinjuku

Welcome Vision will not be in operation immediately after opening, and the timing of operation will be announced on the website.

(C) Disney (C) Disney/Pixar (C) & TM Lucasfilm Ltd. (C) 2021 MARVEL

At the time of opening, the showroom, which will be decorated with a Christmas theme, will host seasonal events, pop-ups, and other themes. In addition to the combined production, the interior will be decorated with a special pattern that combines iconic icons from Disney, Pixar, Star Wars and Marvel. This pattern was designed for the store. Furthermore, when you go up the spiral staircase in the center of the store, Mickey's statue will appear as a symbol of the store.

Interactive display (C) Disney (C) Disney/Pixar (C) & TM Lucasfilm Ltd. (C) 2021 MARVEL

An information panel "interactive display" equipped with a motion sensor that can be used without contact is also installed. You can search for items by character or product genre, and check the ranking information of popular products. By reading the QR code displayed on the display, you can check the product at the official online store and purchase it directly online, providing a seamless shopping experience that connects the store and online.

(C) Disney (C) Disney/Pixar (C) & TM Lucasfilm Ltd. (C) 2021 MARVEL

Cast members wear limited cast costumes produced by the fashion brand “KEITAMARUYAMA”. Guests will be greeted by a "specialty cast" with a wealth of knowledge about each franchise, as they have a full lineup of products from Disney, Pixar, Star Wars, and Marvel. Specialty casts wear pin badges and help you choose products and suggest recommended products.

A full lineup of franchised products from Disney, Pixar, Star Wars, and Marvel (C) 2021 MARVEL (C) & TM Lucasfilm Ltd We also carry carefully selected products from the lineup sold at Disney parks and resorts overseas. In addition, the lab for the custom-made product "D-Made", which was only available on the official online store, will also appear for the first time as a physical store.

Reservations for entering the store will be accepted from 17:00 on November 26th with the "Disney Store Club" app. To make a reservation, you need to join the Disney Store Club (free). If you do not have a reservation, you may not be able to enter the store depending on how busy it is.