Sony announces new brand PlayStation Studios

On May 12 (local time), Sony Interactive Entertainment (SIE: Sony Interactive Entertainment) will release titles developed/operated by Worldwide Studios (WWS). announced the launch of "PlayStation Studios" as a new brand to show that the studio has managed the production.

“PlayStation Studios” includes “SIE” first-party studios “Naughty Dog”, “Polyphony Digital”, “Insomniac Games”, and “Santa Monica Studio”. Studio)", "Media Molecule", "Guerrilla Games", "Sucker Punch Productions", etc., as well as games under the "WWS" umbrella. In this announcement, in addition to the brand logo, the opening animation is also released. This video will flow at the beginning of the target title. It is said that it will start in line with the appearance of PlayStation 5, which is scheduled to be launched during the 2020 year-end sales season. In the future, the "PlayStation Studios" logo will be used for titles for platforms other than PlayStation such as the PC version, but "Ghosts of Tsushima" and "The Last of Us: Part II", the PC version "Horizon Zero Dawn" It is said that it will not be applied due to the release date.

Eric Lempel, Vice President and Head of Global Marketing at SIE, said the following about the intention behind the launch of the brand. “In the last few years, and over the past decade, the titles coming out of our studio are more powerful than ever. Our purpose in launching this brand is so that when our fans see our brand, they will see the innovative and profound experience they have come to expect from PlayStation games."

Did you know that Tokyo Game Show 2020 is rumored to be held online?