[Rolls Royce] Racguarian analog switch emphasizes the feel

The emphasis is on the "feel" of the physical button

Rolls Lois values analog gimmicks more than digital technology.

Digital technology has been an important key to strengthening personalization, and has begun to increase the use of touch screens, but so far is limited.

Until you can provide a sense of luxury that is better than analog control, you will not accept such systems completely.

Alex Ines, the coach build designer, states:

"We are not always the first recruiters, but there is a reasonable reason. For us, technology is further enhancing Rolls -Royce's experience."

"Digitalization provides a tremendous opportunity and enhances the ability to personalize the machine according to the customer's image. We do not do anything only to use technology, but it is a brand and it.It can be developed according to what is expressed. "

"It is important not to ask customers more than necessary. Rolls Royce should be a sanctuary to escape the hassle of life. It is our responsibility to apply technology without exceeding that standard.is"

Ines has given examples of phantoms and new ghosts that use technology but use almost analog control.

"We carefully select the materials used. Therefore, we do not use touch screen with tactile feedback."

"The experience of beautiful and heavy analog switch gear is still over the touch screen."

Image Rolls Royce New Ghost [Photographing actual cars] 38 pieces in total