Employed more than 30 side -by -side materials due to absence of human resources ｜ SHEMONEY recruitment requirements design and hypothesis verification Satsuki Satsuki | HR Doctor -related article

SHE Co., Ltd., which is the main business of Millennial's career school "Shelikes", has launched a new "Shemoney" in August 2021, where you can learn about money.It is said that more than 200 entry from all over the country recruited occupations such as SHEMONEY planners who served as customer counseling after the trial lesson and teaching assistants who provide specialized advice in the financial education program.

Despite the launch of a new business, the recruitment was a member of the "side job" who has a main business.Even after the start of the business, more than 30 side job members will lead the business operation of SHEMONEY.

This time, we interviewed Mari Matsuo, who is in charge of the Shemoney brand, about the recruitment of side businesses when launching a new business, and the creation of organizations after recruitment.She taught me in detail the concepts of the three rewards that Matsuo thinks about "money, experience, and emotions" and the preparation of the pre -preparation conducted to improve the interview matching accuracy.

Mari Matsuo | She Co., Ltd.

Graduated from Kyushu University Faculty of Agriculture.He joined Recruit Holdings.He was in charge of Web Direction, Alliance, content planning and development in the IT planning department, and after product planning and service development in the new graduate of the 2019 media and solution business, business strategy planning and business planning promotion.Engaged in.When I started building assets after marriage, I feel the difficulties of gaining the right money, the difficulty of life design and funding based on life events and career events, and I have a problem with money school for women.Joined SHE Corporation in 2020 to launch, and served as the "Shemoney" brand.

table of contents

1.From school days who longed for Silicon Valley IT companies to recruitment

-There are you all today.First of all, please tell us about Mr. Matsuo's career.

Matsuo: I was majoring in genetic engineering at the Faculty of Agriculture at Kyushu University, and I was doing a little maniac research to identify the genes of photosynthesis from rice.I was immersed in research and received awards at the Japanese Cropical Society, but at that time I didn't understand somewhere even if I received a prize.

Despite the fact that "I want to save the world's food crisis", showing the research results to the hungry people can not save people.I began to feel somewhere in my heart that I wanted to have a more realistic impact, and began to have the desire to create a business with my own hands.

Looking back, I think that there were some original experiences, such as starting a new business in She, such as studying abroad in college, learning new business, and working in recruitment.

When I was a student, I studied abroad near Silicon Valley and visited Google and other startup companies every week.At that time, he had a strong longing for IT technology and product creation, and then asked for the IT industry in job hunting.

In addition to job hunting, I was involved in a project to launch a new business of a certain company, but at this time, I couldn't make the business I wanted.Even if you could make what you were satisfied with, it was not a good seller, "good seller", "good buyer", and "Sei good".

Because of this experience, I decided to join the company as an IT human resource frame of Recruit Holdings, which has produced many entrepreneurs, and decided to learn business in earnest.

2.Experience in which "money anxiety" became a barrier and saw off the chance once

Matsuo: In fact, in the past, "money anxiety" has become a barrier, and I have given up joining the company once.

The company with the offer had a very attractive and wonderful business, but at that time, I hesitate to temporarily reduce my income by moving from recruitment to startups.。

I myself thought that I was not so particular about money, but if I was lined up in front of my eyes, I couldn't afford to pay for my income.Can I jump into the startup until I reduce my income?What is money for me?This leads to the concept of "Shemoney", which is currently responsible.

After refusing the offer, I once again created a various patterns of cash flow table, including childbirth and child -rearing, and considered a life plan.As a result of facing money in the future, I remember that I would not be able to eat at all if I had a Japanese social security system or moderate income.

In this way, I was able to jump into the startup called SHE again because I faced the money in my own way, and decided to launch a new business.

3.I was convinced that the next Big Agenda in my career was the "money" area

Matsuo: I joined SHE Co., Ltd. on December 1, 2020.When I joined the company, SHE was one step from the existing career support project "SHELIKES", and the status was raised, saying, "Become a companion in all areas of life."

When I heard this story, I was convinced that the money area would definitely be a big agenda after the career, so I decided to launch Shemoney.

When I was in the middle of Corona before joining SHE, the public said, "What should I do because I can't save money?"There were many voices.

Corona would have been a chance for many people to reconsider not only their own "work" and "work styles" but also "money".The movement of this world was also a boost to form SHEMONEY.

4.Recruitment of 30 side businesses who started with only two people, human resources beginners

-Please tell us how you worked on the recruitment of new business members.

Mr. Matsuo: If you tell us the results earlier, in the first staff recruitment, you can apply for more than 200 people with only SNS, and have successfully hired over 30 side job members.

At the beginning of the business, I had two people, one and a core staff (working more than three days a week).Neither of them have no experience in personnel or hiring, and they are all beginners.

SHEMONEY is an educational project that is developed in videos, so there are all kinds of things, such as the production of teaching materials, creating hundreds of materials, making mistakes in financial teaching materials, and using LP development, such as UIUX design such as product development and LP.I have to go to multi, and at this time I'm really too busy and I don't have much memory (laughs).

I couldn't afford to share the roles, and I was just focused on recruitment activities while preparing for business with a bulldozer -like momentum, from the upstream to downstream on a tripod.

It was around the end of April 2021 that started to move specifically.We needed to recruit more than 30 people in a planner in charge of individual counseling after the trial lesson and a professional who supports the study after enrollment.

In 1-2 weeks, we rushed out the number of positions, human resources requirements, recruitment messages, etc., and started recruiting activities using the "SNS + Google Form" method.

[Tweets at that time]

Mr. Matsuo: For new businesses, we have no room or cost to assign a personnel staff, and we have carefully organized the recruitment guidelines and selection criteria so that there is no return anyway.The flow of the selection is the general flow of document selection (selection for Google Forms), group screening, job offer, and training.

-Why did you recruit for the first time, despite the fact that you are looking for a large amount of new business and recruitment of recruitment?

Matsuo: There are two main reasons.One was because I thought it was a sense of speed unique to a new business, and the other was social significance.

Speed is life in a new business.As it was a TOC service, the recruitment of the staff to confront the customer needed to be completed by the delivery date.

Considering the recruitment date and speed, I thought it would be more appropriate to recruit human resources on side jobs than regular employment.Also, as it can be said now, I thought that a large amount of employment was not possible when the new business did not work.

Second, I was convinced that there was a social significance of providing emotional rewards and experience rewards to side -business resources.In my opinion, I believe that the following three rewards can be obtained at work.

If these three rewards are well -balanced, many people will be able to work happily.However, it is surprisingly difficult to get all three satisfactory in our main business.That's where the option of "side job" comes out.

I happened to be in the IT industry, so I was in an environment where I could do side jobs, and I was able to get emotions and experience rewards in a completely different field, no matter how hard it was in my main business.If you were recognized by your side job, you felt that you could work healthy both physically and mentally.

On the other hand, the financial industry has a slightly less side -job opportunity compared to the IT industry.No matter how much money you get in your main business, it would be a waste to be in an environment where the other two are easily missing.

From these facts, I thought that providing side -job opportunities to people working in the financial industry, and providing three rewards through Shemoney will lead to social significance.With the intention of opening a hole in the financial industry, we have been hiring a side job with will.

-What specific money, experience, and emotional rewards did you decide to provide people working in the financial industry?

Mr. Matsuo: As a major premise, I think it is difficult to continue gaining money beyond the main business.

For this reason, I thought it would be more important to clearly launch and return emotional rewards and experience rewards, rather than appealing to Shemoney's side job.

Specifically, we decided to provide a field that can be used in society from a neutral standpoint with the professional financial knowledge you have, and get emotional and experience rewards.

For example, those who work in the financial industry have many opportunities to operate for the elderly who have many assets.In addition, it tends to be excessive in the quota, and it is sometimes faced a situation where you have to sell products that are not really good for the other person (in other words, products that are easy to lead to corporate profits).

To solve this issue, provide the SHEMONEY field to those who are seriously thinking that they want to convey the right knowledge of money to customers and use them for their lives.I decided to be a planner who performed "money counseling" from a neutral standpoint.

As of December 2021, nearly 40 financial experienced people are active in Shemoney.From everyone, "The environment where you can work hard with the staff is wonderful" and "SHEMONEY is really nice because you have a lifetime and knowledge about money, so you can inspire your friends alone."Shemoney wants to take a step with the knowledge of "money"!I am realizing again that it is a service that can push the back of the person. "

I am very happy to realize that emotional rewards and experience rewards have been returned to everyone in the form of side jobs.

5.The successful decisive factor is the use of the "monitor period" and clarify the recruitment standards

-Please tell us about the recruitment policy that you have launched in recruitment of side businesses.

Matsuo: This is a person who is required by the "flexible enthusiastic person" as a common thing in the Shemoney business, as well as the entire She.If you break down a little more, you will be "strong and soft, and you can go to things while involving the surroundings."

She's vision is "each person exerts the value that is unique and creates a world where he lives enthusiastically", and we are seriously committed to this vision, and the boundary in the form of employment contract is there.Not at all.For this reason, SHEMONEY's side -job human resources also asked for a "supple and enthusiastic person."

The next important thing was the indicators of "Is there a personal WILL and the business of business?"Thankfully, there are a lot of people who are interested in the SHELIKES brand.

However, this time, instead of "people who like She", "people who are really interested in financial education" and "I have tried myself so far, and when I gain that experience, the box of Shemoney happened to happen.I thought it was more matched.

As a result, I think that there were many cases where the Vision of SHEMONEY (WILL) and what the side -by -side merchants wanted to do (WILL) overlapped.

-How did you decide on the recruitment standards for the skill of the side -by -business resources?

Mr. Matsuo: The skills for the side -business resources were decided by using the monitor period conducted from the end of February to March to verify the hypothesis.

During the monitor period, we will identify the necessary skills and professionals in the recruitment occupation, make several patterns of hypotheses, and try and error many times, "What kind of skill set human resources are available, and new businesses will go around."I am.

Specifically, people who have FP qualifications, people who have work experience in some financial industry, in addition to the holding of FP qualifications, "" In addition to FP qualifications, more than a few decades of financial industry. "Like, identify multiple patterns.

In addition, he repeatedly verified which types of human resources would be achieved during the monitor period, carefully and speedy discussions, and the skill requirements for sideline resources were solidified.

Because there was a hypothesis verification for this monitor period, I believe that the person's image was cleared to seek, and that it was possible to solidify with confidence to the state of "only recruitment".

-How did you find out the recruitment criteria specified using the monitor period?

Matsuo: First of all, I carefully kneaded the question items at the time of application to determine the mind.The mind side here is to determine whether the applicant's "will" and our "will" overlap.

When launching a new business, the mind (vision -empathy) is an indispensable factor.In a new business phase of a new business, which changes rapidly day by day, if you don't think it's fun to change, you'll be unhappy with each other.

This time, especially, I focused on the mind side, such as whether I really wanted to return financial knowledge to the world with my own will, and dropped it into the question items.

As for the skill aspect, the point is that we have set up five evaluation axes at the time of selection, scoring them, and prepared to be objective judgment.The evaluation items have changed depending on the occupation, for example, the following indicators.

"Whether it is explained in an easy -to -understand manner" ... Skills needed to avoid the anxiety of customers

"Do you have a hearing skill" ... Skills required for occupations that carry out counseling

"Is the expression bright and the conversation is comfortable?" ... Skills required for the TOC service

In addition, we are preparing five -level score evaluation along with the question items for the culture fit.

If you solidify the preparation so far, the rest is "just doing it".

The reason why the subsequent selection was made was smooth and the mismatch did not occur was the result of the implementation of the monitor period, the intimidating personnel requirements before the selection, the language, and the preparation of the evaluation criteria were implemented.I am.

Prerequisite

Both company employees and business outsourcing have decided to adopt only those who can play self -propelled by spontaneously with WILL from the beginning, because there is no room for the "SHE person" and the launch phase.

Devision ①

In organizational launch (adoption)

Is clearly set.

Ingenuity ②

Created a selection meeting material that tells you how important each occupation is for Money.He was trying to increase the morale from the recruitment stage.

▼ Partial excerpt from TA selection recruitment materials

Devision ③

Set the question item that allows you to roast the person you want for each position.

(EX) In the case of coaches, "What is the money and richness for you?"

6.Thorough preparation for creating an autonomous organization as a side job member

-How did you implement over 30 onboarding (training) to side -business resources?

Matsuo: The following content was conducted as an on -boarding (training).

The onboarding method is slightly different for each type of occupation, but it is generally a video input + several group training + service understanding check test + 1 person per person.

(EX) For coaches

1. 研修会の参加（1回目：3時間<2回目2時間<3回目1時間 合計6時間）
2. コーチング動画視聴
3. SHEmoney理解度テスト受講
4. ロープレ合格後、本デビュー

Matsuo: In total, I spend time on training (onboarding) for about 5-6 hours per person before my debut.

Materials used in workshops (for tens of pages slides), shooting videos for training, creating service understanding tests, implementing lopes and feedback with more than 30 members, creating Q & A during request flows and counselingI created all a large number of training materials with several core members.While being busy with the entry after the recruitment and preparing for the service release, the training materials were created by exposing the delivery time.

It was difficult to make a document, but from the members who accepted

"What does this mean?" "What should I do with the shift?" "How do you make a claim?"

Rather than asking such questions over and over again, I thought that it would be overwhelmingly better to document and manage all questions that seem to be frequent in advance.

As a result, I felt that the organization was smoothly progressing without any confusion of the side job members who participated.

-What is the intention of positioning the start of work as a debut?

Matsuo: She wants to be a representative of SHE when he is in SHE, regardless of the contract form.By positioning as "entering the site = debut", the aim is to create a consciousness as a member of the SHE and a representative, regardless of side business or main business.

Also, as I mentioned earlier, we believe that side jobs can only be done with emotional rewards and experience rewards, as well as financial rewards.For this reason, I thought it would be meaningful to feel the product representative as a member of the SHE, rather than expecting the so -called skills to sell.

The training required to become the representative is, of course, a stance of doing generously.In particular, SHE has debuted only for those who have cleared input training, output training, and various check tests, because the face -to -face impression is directly connected to the brand of the entire business.

-How did you look back on the launch of the organization by side job members?

Mr. Matsuo: Because there is no abundant resources when launching a new business, it is an impression that it can be operated without major trouble because we prepared the risks in advance.

To be honest, even if you do not work on organizational management, thanks to the autonomous and self -propelled members of each side job, a very smooth organization has been realized.

After the start of work, there are few people who have left, and there is no one to do the Shemoney staff because someone told me.I think that the success factor was that only those who wanted to do it from the inside of their hearts were properly identified during the interview.

The following is an example of autonomous and self -propelled.

There is no one forced by us, such as ropre and narrow chair.In addition, even though SNS posts are not particularly instructed, we are really sending out on our own.Speaking of which, the students have prepared SNS hashtags and urged them to "post if you like."

I think it's not the feeling that each person is a side job spot work and only helps, but it's proof that he has a vision of "grasp the reins of his life by himself."

An organization with "not touching" and "no management" if you select words.This was achieved because the personnel requirements were accurately washed out by the hypothesis verification of the monitor period, and the evaluation items and standards were determined, and we were able to use "Will" human resources without a mismatch.I think.

7.I want you to be a roll model working in the financial industry.What we expect from side -time professionals in the future

-What were the success factors when you looked back on the recruitment activities again?

Matsuo: I think the success factor is to clearly present the future we want to go to.

To be honest, during the monitor period, I myself did not specifically specify the "destination of this business" despite the brand manager.

As a result, no matter how much human resources were to persuade, they often pointed out that the financial area is not sweet.

I regretted that the brand manager didn't know what he wanted to do, but he couldn't gather.

-Please tell us about the vision of Shemoney that you launched after many times.

Matsuo: This is the vision of SHEMONEY that we do financial education to live like ourselves.

Manner schools tend to be suspicious.But we don't want to earn unearned income or aim for a thousand gold.

"Making money" is not the correct answer, but to draw out the value that suits each person and to gain money lithiterasis as a means so that you can go flexibly in the direction you want to live.This is the direction of the business launched in Shemoney.

Another point of success is that there is a great deal of success factors, "there were assets accumulated on SNS as a whole," and "there was a successful experience of collecting monitor students on SNS".

The feature of She is the "enthusiasm of the community".On Twitter, more than 7,000 reviews are posted per month, and Instagram followers 13.I think that more than 70,000 people were able to make a design around SNS, which was exciting, and received 200 people in just a few weeks.

The monitor recruitment for the monitor period in February also contains more than 300 entry on SNS alone.Because of this successful experience, I was convinced that "entry gathers on SNS", and I think that I spent more time to determine the evaluation items and standards for identifying them than to form the maternity.

-Please tell us what you are expecting from side job members in the future.

Matsuo: I hope that it will exist as a roll model that has realized a new way of working in the financial industry.

I would like the members of SHEMONEY to walk as a role model, saying, "You can realize a new way of working in the financial industry."

I want to wipe off the legacy fixed concept in a pop and mildly, and make a hole in the financial region.And I hope that you want to return the expertise you have to the world as much as you want, to involve more and more people and expand the possibilities.

-What kind of human resources do you want to make in the future and what kind of organization?

Matsuo: The stance has not changed much.I want to create an organization with people who want to be involved in financial education, or those who want to provide their expertise for the world, not for the world, but they are density.I think Shemoney is the strongest.

In addition, as if it were still a story, I would like to challenge some business trip classes for junior and senior high school students (juniors).

From the side job members, they have heard that they want to be involved in a financial area for children someday.As a business manager, I want to keep running at high speed and run PDCA at high speeds to focus on PMF this year and continue the business in the optimal market.