Geo -technologies, location information venture switch smoothing and poi activity app that achieve quick effects of transportation advertisements using "Torima" Started test sales from JR East Japan Planning

■ Overview of this test product

■ background

■ Service features

1.Advertising effects can be measured by the recognition questionnaire (brand lift survey) of advertising distribution products

Survey of three questions: "brand recognition", "intention of use" and "advertising recognition".

2.Introducing websites and campaign sites in a questionnaire on merchandise, promoting promotion

We will maximize the effect of expanding reach and overlapping contact by combining traffic advertising and digital content.

3.After the advertisement is completed, submit a survey report around 12 business days, and high -speed effect verification and PDCA cycle are possible.

Since the effect verification is possible by prompt reporting, the effect measurement is achieved in a short term by broadcasting one week.

■ About effect measurement method

・ We will distribute a questionnaire to the user terminal of the poi activity application "Torima" that responds to the J Beacon ( * 1) installed in each Yamanote Line.

・ The terminal that detected the ride during the advertising broadcast period and the same period is the questionnaire monitor.

Recently, although an estimated visit questionnaire based on analysis using GPS information has been appearing, the use of beacons will detect riding more definite and simply and measure the effects by the questionnaire survey.

・ After the advertisement of advertising, the brand lift survey report is united and submitted around 12 business days.

* 1

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■ Inquiries about this project

Geotechnology Co., Ltd.

■ About Switch Smile Co., Ltd.

Head office location: 2-2-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo

Representative: President and CEO

URL:

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■Geotechnology Co., Ltd.（旧インクリメントＰ株式会社）について

Started a digital map business for car navigation system in 1994, provided map data for car navigation systems, development of map updates, provided map data and location information for corporate corporations, and provided map services for individuals and corporations under the "Mapfan" brand.We are leading the Japanese map industry.

Most recently, we will use the unique innovative map production technology and know -how to collect, extract, and update the huge changes in the real world to provide high -quality, high -precision and high -quality maps.We also provide high -precision maps that are essential for highly automatic driving.Since its inception, it has been accumulating a variety of and vast number of big data, including location information and human flow data, and predicted by fusing these with the data related to the earth (GEO) and the state -of -the -art technology.We will realize a “GEO-PREDICTION: Geoprus Dication” world, promote initiatives aiming for a meta-shaped leading company, and contribute to solving various social issues surrounding the earth.

Head office location: 2-28-8 Honkomagome, Bunkyo-ku, Tokyo Bunkyo Green Court Center Office

Representative: President and CEO CEO

Established: May 1, 1994

Business contents: Automotive business (high -precision 3D map, map data for navigation, connected service, solution for mobility services)

Enterprise business (Trima Coupon, location information solution service, solution that creates predictable future)

Consumer business (solution that creates the world of trima, Mapfan, metaverse)

URL:https://geot.JP/

Mapfan: https: // Mapfan.COM/

Mapfan DB: https: // Business.mapfan.COM/service/db/

Trima: https: // www.Trip-Mile.COM/

Trima Coupon: https: // www.coupon.Trip-Mile.COM/