The world's VIP hotel's challenge Create a new plan for Generation Z

Full view of Kawana Hotel, which is also a member of the Japan Classic Hotel Association

The Kawana Hotel in Ito City, Shizuoka Prefecture has welcomed VIPs from around the world, including Their Majesties the Emperor Emeritus and Empress Emerita, King Gustav and his wife of Sweden, actress Marilyn Monroe, and the stage for the Japan-Russia Summit Meeting. Created a special plan for Generation Z. Targeting people, especially women, who were unable to go to the places they wanted on their graduation trips due to the coronavirus, sales will start on Tuesday, March 1st. Kawana Hotel is famous for owning prestigious golf courses such as Fuji Course and Oshima Course, and for hosting the Fuji Sankei Ladies Classic every year. The hotel had a strong image of being a high threshold hotel for golfers, but since there are many elements that can be enjoyed just by staying, such as classical halls, special hot springs, cuisine, and sweets, we have started to create a new plan.

Good value for money

Omurice that Marilyn Monroe ordered twice during her stay

In this plan, if there is even one alumni in the group, you can receive a special service. A tour of the golf course in a golf car, a tour of a classical hotel, a special parfait set at the sun parlor, transportation from Ito Station in a luxury car, and more. Among them, the highlight is a tour around the scenic Mt.Fuji course, which is usually only available to golfers staying at the hotel. Glide through the well-maintained lawn in a golf car while gazing at the wide sky and blue sea. There is also fun like an attraction, and even those who do not play golf can be satisfied with the fact that you can take pictures that look good at several shooting spots along the way. In addition, you can eat the exquisite omelet rice that Marilyn Monroe was so delicious that she ate twice during her stay. In order to satisfy women who are sensitive to the word "classical", this plan, which is full of elaborate hospitality from meals to stay time, is a big challenge for a classic hotel representing Japan.

Receiving the voice of a young woman and realizing the plan

Monitor tour held in January

Also, in fact, this plan, a monitor tour has already been implemented in January, and has a track record of being well received. Ito City, Shizuoka Prefecture has been selected as a target area for the creation of tours to refine the appeal of the region in anticipation of the post-corona era sponsored by the Japan Tourism Agency. (planning and supervision: regional revitalization planning). Tour participants stayed at the Kawana Hotel. Participants in the monitor tour experience the contents of this plan, such as going around the golf course during their stay. Based on the contents that were particularly popular among them, they were further brushed up and this plan for Generation Z was realized. Mr. Yoshihara, who is in charge of the plan, Kawana Hotel Marketing Strategy, said, "The response from the participants in the last monitor tour was better than I expected, so I gained confidence in planning. I think there are many people who can't go on a graduation trip. , I hope you will have a special experience with your friends and family." Application for the plan is from March 1, 2022 (Tuesday) to April 7 (Thursday). Fridays, Saturdays, and the day before holidays are excluded days, but if there is at least one graduate (*) in the group, it can be used. I would like to pay attention to the new challenge of the classic hotel to see what kind of reaction can be obtained from the Z generation, who are sensitive to fashion and appearance. * Graduates include those who graduated from universities and vocational schools after 2019