If you send a message that matches your personal characteristics, will you avoid "train congestion"?

(FNN Prime Online)

Have you ever thought, "If the train was so crowded, I should have walked ..."? In recent years, it has become commonplace to avoid three denses due to corona, and some companies have reviewed their commuting itself. [Image] Image of demonstration experiments aiming to eliminate congestion on railways In such a case, JR East, NTT DOCOMO, and NTT companies have a joint experiment to verify the effectiveness of "behavioral change promotion technology" to eliminate the congestion of railways. I started. "Behavioral transformation promotion technology" is a technology that makes use of the knowledge of behavioral economics and promotes people's behavior change by personalized work multiplied by individual attributes and hobbies. This time, about 1,000 users on the JR Yamanote Line will distribute messages according to each psychological characteristics the day before to encourage the use of other means such as walking and bicycles instead of crowded trains or crowded trains. 。 In the experiment, we analyze the psychological characteristics of the participants and create multiple effective messages that promote behavioral change. At around 18:00 the day before, the DOCOMO's "D Point Club" app will be distributed according to the congestion status of the next day and the characteristics of the participants, and analyzed whether the behavior was actually changed. The experiment is scheduled from January 24 to March 31.

The purpose is "eliminating congestion" and "promotion of time difference work"

So what kind of message is being sent? After the experiment, there is a possibility of practical use? I asked the NTT person in charge. ――What is the aim of conducting this experiment? With the expansion of the new colonovirus infection, the practice of a “new life style” to avoid dense and congestion is required. In addition, many companies have been reviewing their working styles and working environments, and their commuting style is diversifying. Based on these situations, we will examine the effectiveness of the action change promotion technology held by NTT DOCOMO, aiming to eliminate railway congestion and promote time lag work. ―― What kind of message do you send to the monitor? We will refrain from answering specific messages to affect this experiment. The image is a message expression such as emphasizing the number of points that can be obtained by taking off -peak actions for participants who have a tendency to gain frames (high sensitivity to great deals). ――Do you send the forecast of crowded time along with the message? Congratulations information is used to grasp the congestion tendency, but it is not included in the message content distributed to customers. ――In addition to your email or SMS, you use the app, and use the app to confirm that you were actually working on congestion. We have the app reply to whether or not we have taken the avoidance action. ――In the future, will you start a service that promotes behavioral change in congestion? Based on the results of this demonstration experiment, we will continue to implement a larger demonstration experiment and convert commercial services with three companies. At this stage, it was not known at this stage, as it was during the demonstration experiment. However, as a result of the verification, if the train congestion can be resolved in such a way, I would like you to proceed with services.

Prime Online Editorial Department