Press Release Source: Eris Co., Ltd.Make it dirty with white teeth!Iris Co., Ltd. (Headquarters Location: Minato -ku, Tokyo; Representative Director: Mai Sekiguchi) conducted a survey on "whitening situation" for women in their 30s and 50s who are whitening.Speaking of adult girls' associations, what do you usually ask for?There are many people who enjoy red wine in a stylish bar or enjoy coffee in a nice cafe.Nevertheless, have you ever had such a good time and have never seen your eyes on your opponent's mouth?I think there are many people who have been anxious, such as "What? Somehow, the teeth may be yellow than before ...?"White teeth are an important factor that can be seen by itself or clean.Some people may be worried, "I want to whiten but don't know what to do."So, this time, the hybrid toothpaste gel "rêve" (https: // REVE).iris.Iris Co., Ltd., which sells Fit/), has conducted a survey on "whitening situation" for women in their 30s and 50s who are whitening.Why don't you start "whitening" easily at home?Whitening situation that you care about!The most popular is toothpaste!First, I would like to ask why I started whitening.■ How did you start whitening?・ "Because I was worried about yellowing and coloring" (40s / public servant / Hokkaido) ・ "Because it is embarrassing to see yellowing when laughing" (40s / part / Ibaraki Prefecture) ・ I was worried about seeing the mirror.(40s / Housewife / Tokyo), and many answers such as "I was worried about the colored dirt of people" (50s / housewife / Nagasaki prefecture).It seems that some people were worried about their yellowing, but also looked back on themselves after seeing the colored dirt of others.So what exactly do you do?When asked, "What kind of whitening have you done? (Multiple answers are possible)", "Whitening toothpaste (73).3 %)] is the most common, followed by office whitening at the dental clinic salon (36)..6 %) "Whitening Gel + Mouth Piece (15).6 %) "Whitening tape (6).6 %) "Whitening LED Light (for home) (5).9 %) "Whitening powder (5).5 %)].Since it can be easily done when brushing the teeth, it is overwhelmingly more common to use whitening toothpaste, and it has been found that there are more than twice as many clinics and salons.So, if you are using whitening toothpaste, what are the emphasis and choose whitening toothpaste?When asked, "Please tell me the points that emphasize when purchasing whitening toothpaste (up to the top three)", "whitening effect (89) (89)..7 %)] is the most common, followed by "price (55).3 %) "Bad breath care (27).5 %)] "periodontal disease care (25).4 %)] "Tartar removal (19).2 %) "Prevention of tooth decay (18).0 %)].It can be seen that he has high expectations for whitening effects, but also expects the original role of toothpaste.Also, because of its high functionality, "whitening toothpaste" is expensive, so many people seem to care about the price.It seems that whitening toothpaste is choosing a variety of commitments, but is there anybody who has caused oral problems?So, when I asked, "Did you use whitening toothpaste and have any problems in the mouth?".8 %)]It seems that there are few people who have caused mouth problems due to the use of whitening toothpaste.So what kind of mouth trouble did you actually have?Let's ask why.■ What kind of trouble did you have?・ "I became hypersensitive if I used a rough toothpaste" (30s / Self -employed / Saitama Prefecture) ・ "I brushed my teeth too much" (30s / company employee / Aomori) ・ "Gum of gumsYou've seen it "(40s / Part / Kanagawa Prefecture) ・" Gum has become inflamed "(50s / company employee / Gifu prefecture) There are cases where the gums are damaged.As a result of seeking both whitening effects and toothpaste's original effects, some people may not fit.I want to use not only whitening effects, but also those that suit you.[I want to stick to what I put in my mouth!] 20 % of women emphasize organic!In the previous survey, I was able to hear about popular whitening methods and whitening toothpaste.So, if you are doing whitening, what kind of commitment is food and drink?When asked, "Please tell me your commitment to food and drinks (multiple answers are possible)", "I do not drink juice (30).1 %)] is the most common, followed by "I do not drink carbonated drinks (22).3 %)] "Avoid dark foods (21).1 %)] "Do not eat junk food (17).5 %)] "Organic is consumed (17).0 %)].It seems that there are many people who are healthy.And it seems that foods and drinks that make your teeth get dirty as much as possible.Contrary to avoiding, it is clear that it is actively incorporating more healthy organic.So why do you choose organic?In the previous question, if you answered "I try to take organic things", I asked, "Please tell me the reason for choosing a" organic "product (up to the top three)."(77.The percentage of those who answered 5 %)], followed by "46 (46).8 %)] "Good for your health (45).1 %)] "Environmentally friendly (35).3 %) "High quality (24).3 %)].It seems that those with higher health consciousness, who care about health and safety, are choosing organic products.So what about "toothpaste" to put in your mouth like food and drink?So I asked, "Are you using organic toothpaste?".2 %)] is the most common, followed by "I haven't used it now, but I have used it (15).4 %)] "Used (11).4 %)].Compared to the high awareness of food and drinks, despite the fact that it is put in the mouth in the same way, it is worrisome about the less organic consciousness for "toothpaste".So why are you using or not using organic products?■ Reasons for using (used) dental toothpaste containing organic ingredients or why not used? ・ "I think it's good to be recommended at the store" (30s / company employee / Tokyo) ・ "Because it is difficult to go to a dentist every day, I wanted to find something I could do at home" (30Price / Self -employed / Tokyo) ・ “I was taught by a dentist” (30s / company employee / Fukuoka prefecture) ・ “I want to use something safe with ingredients” (50s / company employee / Chiba prefecture) ・ “Price is high” (40s / company employee / Hyogo prefecture) ・ “Because it is not sold close to you” (40s / housewife / Tokyo) ・ “I do not know that there is an organic toothpaste"Ta" (40s / company employee / Kagawa prefecture) ・ "I do not know how much it is contained even if it is contained in the ingredients" (50s / housewife / Saitama Prefecture) Those who use "organic toothpaste"It seems to be because it is high or recommended by a dentist.On the other hand, those who do not use whitening toothpaste are not used because they do not know the presence of "organic toothpaste" in the first place, and above all, because they do not know the existence of "organic toothpaste".So how many people want to whiten with organic toothpaste?When asked, "Do you want to try it if you can whiten with your teeth gently?".7 %)]After all, if you know the existence of "organic toothpaste", it can be said that many people want to use it together with the high awareness of health.Summary: A commitment to organic toothpaste, which is gentle on teeth for whitening!This survey revealed that the awareness of whitening was relatively high.Also, nearly 90 % of you seem to be interested in organic toothpaste.Like foods and drinks, toothpaste can be put in your mouth.Some overseas toothpaste contains a lot of abrasives, which can damage teeth and gums.If you are worried about your mouth trouble, you may be able to lead to a more healthy tooth by using organic toothpaste.Would you like to stick to whitening toothpaste to organic?If you want to do home whitening, "rêve" is recommended!This time, Iris Co., Ltd. conducted a survey on "whitening situation". ・ ・ ・ ・ I want to whiten my teeth, but I want to drink red wine and coffee ・ I have troubles such as hyperesthesia with toothpaste ・ I am not good at the taste of toothpaste ・ Made in foreign countries.Whitening Toothpaste is scary. The perfect toothpaste gel "Rêve" (Https: // REVE) is perfect for those who apply to the above..iris.Fit/) is sold.Rêve, which means "dream" and "ideal" in French, supports the dreams and ideals of those who use it.We are particularly particular about organic standards and luxuriously blended natural ingredients derived from nature.A greedy whitening toothpaste gel developed without worrying about the cost to support you who shines with simple care every day.■ Eliminate chemical substances that are not good for the body <13 free prescriptions> Fluorine paraben laurelle sulfate Na (SLS) aspartame (artificial sweeten) Synthetic fragrance foam mineral oil bleaching agent GMO ultraviolet absorption siliconTark Rêve is a triple cleaning of domestic eggspatite (eggshell apatite), Na polyllinate (5NA), and Metaline Na!Egg Appatite: The familiarity of human teeth is familiar and cleans pigments and plaque to white teeth Propolis: It contains a lot of useful ingredients of natural substances made by bees, flavonoids, amino acids, and various vitamins and minerals.Blend two types, such as peppermint (western mint), improve the refreshing feeling without using artificial sweeteners, luxuriously combined with platinum (platinum), and adds xylitol.It plays a role in preventing tooth decay.And the sea salt, collagen, and 2K glycyrrhizic acid are adjusted to the oral environment.<7 effects> 1.White teeth 2.Remove plaque 3.Prevents tooth decay 4.Purify the mouth 5.Take the teeth of your teeth 6.Prevent bad breath 7.Because it is used every day to prevent tartar deposition, why not take care of dating dating for a lifetime with natural prescriptions?A greedy -up whitening toothpaste gel "Rêve", a greedy whitening toothpaste gel, which is developed as much as possible to organic standards, luxuriously blended natural ingredients derived from nature, and is developed without worrying about the cost.Since there is no foaming agent, there is no unnecessary foam.It can also be used with an electric toothbrush.At first you will feel unsatisfactory, but you should doubt that the mouth is foamed with the same foaming agent as a detergent.Recently, toothpaste without foaming agents is increasing!Rêve is a gel -type toothpaste, so you can reduce the burden on the abrasives.In addition, it is a package suitable for gifts, so it is very pleased for those who are eaten, such as coffee, tea and wine, and are not interested in toothpaste.[Product Overview] ▼ Contents of toothpaste gel "rêve" Contents: 90g / 1 regular price: 4,900 yen (tax included) ■ "COSME WEEK" The first announcement will be made at an exhibition at the International Cosmetic Exhibition (Osaka)!Cosmetics development exhibition, [international] cosmetics exhibition, beauty/health food EXPO, [International] Este/Beauty Medical EXPO (commonly known as Esthec Japan -Estech Japan-), Cosmetics Marketing EXPO Cosme Week (HTTPS: //www.Cosme-Week.JP/JA-JP.The first announcement in HTML) has been decided.Iris special site: https: // www.Cosme-Week.JP/JA-JP/search/2021/osaka/directory/directory-details.org-5516DA48-0549-4AB0-AFFC-C721DD5B6F54.HTML#/■ Crowdfunding will be held at Makuake!We will start selling in limited quantities from Wednesday, September 22.■ Iris Co., Ltd.: https: // iris.Fit/■ rêve: https: // REVE.iris.Fit/■ Instagram: https: // www.Instagram.Com/Re_veofficial/? R = Nametag Survey Outline: Survey on "Whitening situation"1,017 [Survey target] Women in their 30s and 50s who are whitening

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